Duraclean at The Cleaning Show
21 March 2025
Project Overview
For ArcelorMittal at the World Tunnelling Congress in Stockholm, we delivered a striking exhibition stand designed to reflect the scale, innovation and engineering precision behind their global infrastructure projects.
Set within a highly technical international event environment, the stand needed to communicate authority, sustainability credentials and product expertise — while remaining welcoming and accessible for industry conversations.
Flooring & Foundation
We laid high-quality carpet across the entire stand footprint, creating a defined and inviting exhibition space within the wider hall. The bold flooring choice elevated the stand visually, drawing attention from surrounding aisles and reinforcing brand presence.
The clean finish provided both comfort underfoot and a strong visual contrast against the industrial exhibition setting.
Back Wall & Integrated Store
We supplied and installed a full-height back wall, incorporating a practical on-stand store room. This provided essential hidden storage for literature, equipment and refreshments, keeping the visible areas clean and professional throughout the event.
The structure formed the backbone of the stand — both visually and functionally.
High-Impact Graphic Wraps
All customer-facing walls were wrapped in high-quality printed banner graphics, showcasing ArcelorMittal’s expertise in steel fibre reinforced linings and sustainable underground construction.
The large-format visuals combined technical messaging with strong imagery, ensuring the stand communicated clearly even from a distance.
Trussing & Structural Definition
We supplied and fitted aluminium trussing around the stand perimeter, framing the space and creating architectural definition. The truss structure not only added presence but also supported lighting and visual features.
This elevated framework helped the stand stand out within a busy international congress environment.
Lighting That Commanded Attention
Carefully positioned lighting was installed to enhance key graphic panels and ensure the stand remained bright and engaging across the exhibition floor. The lighting worked in harmony with the trussing, adding depth and clarity to the brand messaging.
Well-executed illumination ensured the stand maintained impact from morning through to late sessions.
Reception & First Impressions
We supplied and fitted a branded reception desk positioned at the front of the stand. This acted as a natural introduction point for visitors and provided the client team with a structured way to welcome and qualify conversations.
Clear branding at the reception point reinforced professionalism from the very first interaction.
Informal Meeting Space
Comfortable seating was incorporated to support casual discussions and technical conversations. High tables and stools created a relaxed but professional atmosphere, ideal for quick meetings with engineers, contractors and project stakeholders.
The layout encouraged open dialogue without overcrowding the footprint.
Overhead Visibility
To maximise visibility across the exhibition hall, we supplied and installed a printed hanging banner above the stand. This elevated branding ensured ArcelorMittal could be easily located from multiple aisles and long sightlines.
In a large-scale international venue, vertical presence is critical — and this feature delivered exactly that.
Hospitality & Engagement
To enhance the visitor experience, we supplied a coffee machine so the stand team could offer refreshments. This simple addition encouraged longer dwell time and created a welcoming, conversational environment.
At technical industry events, hospitality often becomes the catalyst for meaningful discussions — and this stand was designed with that in mind.
Previous Project
Next Project
Euroauction at ICE Expo 2025
25 May 2025
Need an impressive, exhibition stand? Let's talk!
Expert craftsmanship underpins every exhibition stand we build — combining precision construction, premium materials, and many years of hands-on experience to deliver stands that look exceptional and perform flawlessly on site.