ArcelorMittal at World Tunnelling Congress
16 May 2025
Project Overview
Euro Auctions required a professional, highly branded environment that would communicate scale, global reach and industry leadership. The design combined strong red brand identity with clean white detailing and structured zones for engagement, digital browsing and hospitality.
As this was a new show launch, the stand needed to set a strong first impression, reinforce brand authority and create a clear, confident presence within the hall.
The result? The stand was awarded Stand of the Show.
3m High Custom Exhibition Walling
We supplied and installed full-height walling to maximise brand visibility and create a defined exhibition footprint.
High-Quality Printed Banner Wraps
Large-format graphic wraps were applied across the walls, delivering a seamless, high-impact visual backdrop.
Vinyl Wood Plank Flooring
We installed a premium vinyl wood-effect plank floor to elevate the stand and define the space.
Integrated Storage Room
A discreet built-in store allowed the client to manage literature, giveaways and personal items efficiently.
What We Delivered
Interactive & Branding Features
Illuminated Brand Signage
Illuminated Brand Signage
Light-up Euro Auctions signs were installed to ensure high-level visibility across the exhibition hall.
Bespoke Touchscreen Plinth
A large custom-built plinth housed three touchscreens, enabling visitors to browse the company’s machinery inventory.
Structured Engagement Zones
Clear visitor flow was created through reception, digital browsing and seated discussion areas.
Consistent Brand Environment
Bold red panels, aerial imagery and global mapping graphics reinforced international scale.
Exhibition Furniture Supply
We provided white bar stools, poseur tables and lounge seating to encourage conversation and dwell time.
Catering Integration
Hospitality was incorporated into the stand, creating a welcoming environment for client meetings.
Reception Desk Installation
A branded front counter anchored the stand and created a strong first interaction point.
Practical Layout Planning
The open-plan design allowed easy movement while maintaining a premium, organised look.
Hospitality & Furniture
The Outcome
As a new show, ICE Expo 2025 was a key opportunity for Euro Auctions to establish authority and brand recognition from day one. The stand delivered:
- Strong visual impact
- Clear visitor engagement points
- Practical functionality
- Award-winning presentation
Winning Stand of the Show was a reflection of both the client’s ambition and the precision of the exhibition stand build.
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Luceco at ELEX Show
13 September 2025
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