ArcelorMittal at BTS 2026
8 October 2026
Project Overview
Unique IQ exhibited at the Care Show in Hall 3 at the NEC Birmingham, held on 7 and 8 October 2026 alongside around 4,500 care professionals. Selling software at a trade show is a particular problem — there is no product to put on the floor — so the stand had to carry the message visually and give visitors something to actually touch.
Scope of Work
A two-wall corner build that used the open sides to pull people in, with the brand circle motif running from the graphics down onto the floor so the whole footprint read as one piece.
Two-wall corner stand structure
Open on two sides to draw traffic from both aisles.
Bespoke printed vinyl floor
The brand circle motif carried across the full footprint.
Full-height printed graphic walls
Product interface screenshots at a size people can read while walking past.
Dimensional logo lettering
Raised brand lettering rather than a flat print.
Lockable counter run with orange reveal
Storage along the back wall that doubles as working surface.
Touchscreen totem and wall-mounted screen
A live demonstration point at the entrance, with content playback on the return wall.
Outcome
The printed floor is what made the stand hold together — it pulled the brand down off the walls and marked out the footprint clearly in a hall of white shell scheme. Putting the touchscreen totem at the open corner gave the team a natural way to start a conversation, which matters more for software than for anything you can hand someone.
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