Same Deutz-Fahr at LAMMA 2025
17 January 2025
Project Overview
This stand needed to balance three key elements:
- Large agricultural machinery display
- Strong brand visibility across the hall
- Comfortable areas for meaningful customer conversations
Rather than allowing the space to feel open and undefined, we structured the footprint around central features, layered lighting and clearly zoned engagement areas.
What We Delivered
We installed a raised carpeted deck with integrated lighting to anchor the stand and create a clear architectural focal point within the 22.5m x 18m footprint. This elevated platform gave the space structure while naturally drawing visitors toward the centre of the display.
A full walling system was constructed and wrapped in high-quality printed banner graphics, transforming functional elements into bold branding features. The central store was seamlessly incorporated into this structural framework, providing essential hidden storage while maintaining a strong visual presence from multiple angles.
At the front of the stand, we supplied and fitted a fully integrated reception desk to create a defined welcome point for visitors. A dedicated seating area with comfortable furniture was also installed, supporting longer, more relaxed conversations with customers and prospects.
To frame and illuminate the space, we supplied and fitted a full perimeter lighting truss, alongside targeted lighting to highlight key machinery. For long-distance visibility, a fully printed hanging sky tube was installed above the stand, while theatre-style moving lights projected SlurryKat-branded gobos across the space — adding movement, energy and unmistakable brand reinforcement.
Key Features
Each core design element was carefully chosen to support visibility, structure and engagement across a large-format agricultural exhibition stand.
Raised Lit Deck
A central elevated platform that created structure and visual focus within the large footprint.
Branded Structural Walling
The store and walling system doubled as a powerful branded backdrop visible from multiple angles.
Perimeter Truss & Lighting Strategy
Framed the stand architecturally while eliminating dark zones across large machinery displays.
Hanging Sky Tube
Ensured SlurryKat could be located easily from across the NEC exhibition halls.
The Build
A stand of this scale, incorporating raised flooring, trussing, heavy machinery positioning and complex lighting, requires precise coordination.
Our experienced team completed the full installation in just three days — made possible through detailed pre-planning and a long-standing working relationship with SlurryKat.
This marked their 13th year exhibiting with us — and planning for LAMMA 2026 is already underway.
The Result
The finished stand delivered:
- Strong hall-wide visibility
- Consistent visitor footfall
- Comfortable, conversation-friendly engagement zones
- A premium presence aligned with SlurryKat’s industry reputation
Large agricultural stands demand more than space — they demand design intelligence and flawless execution.
This project delivered both.
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