Euroauction at ICE Expo 2025
25 May 2025
Project Overview
For the ELEX Show in Harrogate, we delivered a bold, product-focused exhibition stand for one of our long-standing clients, Luceco Group. With a broad portfolio of electrical products to display — from EV chargers to lighting and circuit protection — the stand needed to balance strong brand presence with practical, hands-on product integration.
The result was a structured, immersive space that clearly segmented product categories while maintaining a cohesive brand identity across the entire footprint.
Perimeter Walling & Graphic Impact
We erected full-height exhibition walling to the perimeter of the stand and wrapped every surface in high-quality printed banner graphics. The bold, high-contrast visuals created immediate impact across the hall and reinforced Luceco’s brand positioning within a competitive electrical trade environment.
Each wall was carefully aligned to ensure graphics flowed cleanly around corners, maintaining a seamless, professional finish from every viewing angle.
Dedicated Product Display Zones
Given the technical nature and variety of Luceco’s product range, separate internal walling structures were incorporated to create clearly defined product zones. These displays required precise installation, as many of the electrical components needed careful mounting, alignment and secure integration.
Every product was fitted with attention to detail, ensuring both visual presentation and safe, stable display — critical for a live trade show environment where interaction is high.
Central Store with Illuminated Header
We constructed a central store room within the stand, providing essential hidden storage for literature, stock and team equipment. Above this, we installed a lightbox header feature to enhance vertical presence and draw attention from across the hall.
The illuminated header elevated the overall structure and helped anchor the stand visually within the exhibition space.
Black Trussing & Structural Cohesion
To tie the entire stand together, we supplied and fitted black trussing across the upper structure. This not only framed the footprint but also reinforced the stand’s architectural presence.
The truss detailing added depth and definition, creating a clean, professional silhouette while subtly separating the stand from surrounding exhibitors.
Feature Plinths & Engagement Points
We produced free-standing plinths positioned strategically throughout the space to house giveaways and highlight key product features. These plinths created natural engagement points, encouraging visitors to stop, interact and explore specific product innovations in more detail.
By layering floor-based features with wall displays, the stand achieved strong spatial balance and improved visitor flow.
Long-Term Partnership
This project further strengthened our ongoing relationship with Luceco, and we’re proud to be supporting them across their 2026 exhibition programme. Delivering consistency, quality and reliability across multiple shows is what transforms a single build into a long-term partnership.
We’re already looking forward to bringing their next series of exhibition stands to life.
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January Furniture Show at NEC
21 January 2026
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Expert craftsmanship underpins every exhibition stand we build — combining precision construction, premium materials, and many years of hands-on experience to deliver stands that look exceptional and perform flawlessly on site.