Popcultr Marketing Summit

Everyone in pop culture marketing competes for time. Most of the industry still plans, buys and measures in attention. We're moving the marketing conversation on to time: the finite resource that every part of pop culture is really fighting for.

One room, one track, 200 seats. Two keynotes, from Zoe Scaman and Lea Karam, six panels, and new national research in the Data Drop. Every ticket includes the MCM Friday Industry Pass.

Friday 23 October 2026, ICC Capital Suite, Excel London, inside MCM London Comic Con.

Popcultr Marketing Summit takes place at ExCeL London, 23 Oct 2026. If you are exhibiting, we design, build and install custom exhibition stands here. Over a show of this length, the stands that perform are the ones where the layout was decided before the visuals.

ExCeL's halls are open-plan and long, so a stand competes for attention across real distance. Height limits vary by hall, typically between four and six metres, and rigging, electrics and flooring must go through the venue's approved contractors. Loading runs via the east and west entrances on timed slots.

A full build covers design, manufacture, transport, installation, on-site management and dismantle, along with the RAMS, structural sign-off and contractor coordination the venue requires. You do not need to wait for a callback to find out what it costs — enter your stand dimensions in our online builder for an instant estimate.