Festive Good Food Show

It's Christmas the Good Food Way!

Whether you’re coming for the chefs, the shopping, the tastings, the workshops, or simply the most festive atmosphere you’ll find anywhere in the country – the Festive Good Food Show delivers the kind of day out that Christmas was made for.

Over 350 handpicked, independent food & drink producers are all under one roof, all offering tastings, all waiting to be discovered.

The Festive Good Food Show puts you in the same room as the biggest names in food. Watch them cook live, hear their stories, and ask the questions you’ve always wanted answered. From the Big Kitchen to the Festive Kitchen, chefs and experts share practical tips, clever shortcuts, and brilliant inspiration from talented industry chefs.

Get hands-on with world class workshops - from mastering the perfect festive cheeseboard at the Cheese Hub to discovering extraordinary artisan flavours at the Fabulous Food Finds Tasting Theatre, and learning show stopping skills at the Christmas Table.

Festive Good Food Show takes place at NEC Birmingham, 26–29 Nov 2026. If you are exhibiting, we design, build and install custom exhibition stands here. Hospitality and food buyers expect to sample and to talk, so service space and storage need planning in from the start rather than added later.

The NEC is the UK's largest exhibition venue, and the scale changes what works. Halls are vast with long sightlines, so height, lighting and branding readable from the aisle do more work than detail at eye level. Build and breakdown run to allocated slots, and vehicle access to the loading bays is booked in advance.

A full build covers design, manufacture, transport, installation, on-site management and dismantle, along with the RAMS, structural sign-off and contractor coordination the venue requires. You do not need to wait for a callback to find out what it costs — enter your stand dimensions in our online builder for an instant estimate.