Beta International

The go-to trade show for discovering products, trends, and connections in the equine and country sectors.

BETA International, sponsored by Neue Schule returns on 27-28 September 2026 at the NEC Birmingham. With thousands of specialty retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2026 edition is the must-attend event of the calendar year.

Attend BETA International to source the latest products, network with industry leaders, and develop your knowledge on the trends affecting the equine & country sectors.

Beta International takes place at NEC Birmingham, 27–28 Sep 2026. If you are exhibiting, we design, build and install custom exhibition stands here. Over a show of this length, the stands that perform are the ones where the layout was decided before the visuals.

The NEC is the UK's largest exhibition venue, and the scale changes what works. Halls are vast with long sightlines, so height, lighting and branding readable from the aisle do more work than detail at eye level. Build and breakdown run to allocated slots, and vehicle access to the loading bays is booked in advance.

A full build covers design, manufacture, transport, installation, on-site management and dismantle, along with the RAMS, structural sign-off and contractor coordination the venue requires. You do not need to wait for a callback to find out what it costs — enter your stand dimensions in our online builder for an instant estimate.